Establish which participation goals we have and how are we going to achieve them.
Considering the different architecture choices according to the requirements of the actions planned during the event.
Remember that not necessarily excessively things bring better results, usually the big ideas with a correctly communication process had and positive impact over the public. With a several time, make a plan ahead the space equipment: Exhibition place and store, support elements and hold devices.
Employees training program:
The human resources are extremelly important in order to meet the objectives. Is necessary to have a person in charge over the stand space and make sure that space be fully occupied.
If you need to hire someone only for this event, is very important to make a previous training to prepare him.
The diffusion of the event is responsabillity of the organizer. In order to be able to fully exploit the popularity of your participation, you could enhance and accelerate this trough personalized invitations to recognized people or costumers.
To show the importancy about your participation, it’s very important the fact to share information over social networks, e-mail marketing tools, web, graphic publicity,etc, transmiting the additional activities which take place every day during the event. Lead talks, the launching of new products, conferencies,etc.
It’s indispensable allow the sufficient time to get all the promotional stuff to use during the event: personal presentation cards, brochures and exhibition catalogues.